Erie Distillery
Building a distinctive local brand from bottle to browser.
Web design. Brand Identity. Packaging.
The Challenge
The visual system also needed enough consistency to make every product immediately recognizable as Erie Distillery while allowing individual spirits to maintain their own identity.
The Solution
The nautical-inspired identity establishes a strong sense of place, while the restrained color palette and typography give the brand a handcrafted, established character.
My Role
- Logo & Brand Identity
- Label Design
- Website Design & Development
- Content Creation
1. Brand Identity
Rooted in Erie
The Erie Distillery identity draws inspiration from the city’s maritime history and its location along Lake Erie.
The sailing ship creates an immediate connection to the region while giving the brand a distinctive visual centerpiece. A warm gold, deep brown, black, and cream palette complements the historic nautical influence and creates a visual identity that feels established, handcrafted, and appropriate for a premium spirits brand.
2. Label Design
The bottle labels needed to accomplish two things at once: build recognition for Erie Distillery and make individual spirits easy to distinguish.
I created a repeatable label structure centered around the Erie Distillery identity, with clear product naming and supporting information organized within a consistent visual hierarchy.
That system could then be adapted across a diverse collection of products – from vodka and rum to gin, whiskey, limoncello, and specialty moonshines – without losing the connection to the parent brand.
Click on the image to enlarge.
3. Website Design
The website extends the Erie Distillery identity into a digital experience designed to balance brand storytelling with practical customer needs.
Large imagery introduces visitors to the atmosphere of the distillery, while clear content sections guide them toward the spirits and online store.
Click on either image to enlarge.
